Your expensive face cream may be endowed with the latest anti-ageing assets - cell-regenerating antioxidant DMAE say, or peptides and alpha-lipoic acids - but if you are serious about age prevention, it seems these radicaltopicals are no longer enough.
These days, regular skincare is buffered by "extras" - drinks, tablets and food - that allow us to ramp up a face cream's benefits. We are already awash with beauty drinks. Latest to hit the shelves are Sipping Tea MultiBeautimin, a vitamin C-rich fruit tea that tastes roundly better than antioxidant-rich green tea, and Delo, a widget that fixes to the top of a water bottle and dispenses antioxidants into the water as you guzzle.
There are sweets, too. Choose from Bloomsberry & Co Bochox, a chocolate beauty bar full of antioxidants by Australian chef Vanessa Kettlewell; EIWA's collagen-rebuilding Beauty Collagen Marshmallows; and Noreva NoreLiftanti-wrinkle jam.
Meanwhile, more serious skincare ranges offer oral supplements to enhance the performance of their topicals. Dermatologist Nicholas Perricone sells capsules and powders as extra "pep food" for skin and hair. This integratedapproach is also evident in Caudalie Complete Anti-Ageing Nutritional Supplements and Nude Age Defence Supplements.
The magic bullet in most of these "beautricious" extras is antioxidants from vitamins A, C and E. But antioxidants also occur naturally in food, so why not just drink a strong cup of tea or some red wine, and eat more super-foods such as dark fruit and green leafy vegetables?
"Antioxidants aren't the only age-fighters," explains nutritionist Kate Cook, who devises Eat Yourself Young plans. "And there are still unknown factors in whole foods that give beauty benefits besides the major vitamin antioxidants that we know of."
She doesn't rule out good quality supplements taken with a diet that includes all the components (antioxidants, fibre, EFAs and water) to benefit digestion, absorption and skin. But she points out that "it's difficult to replicate in supplement form the complexity and balance of nutrients in food created in nature".
While diet is pivotal, other wellbeing experts also make the case for beauty supplements. Dr Perricone has never felt that creams are the sole solution to ageing; and pharmacist Shabir Daya believes supplementing is of paramount importance", but not necessarily in beauty food and drinks.
"While creams support a concern, inside-out beauty gives optimal support,"he says. "Food and drink may help but they should be considered a support,rather than primary products to treat a concern." So, while there is achance that supplements will benefit skin, it seems beauty foods and drinks should be enjoyed for their taste rather than taken seriously as de-ageing treats
But there is no escape for those who view all oral beauty supplements with healthy scepticism, as they are about to be targeted by other "extras". The FDA has just greenlighted Latisse, a prescription-only eyelash growth-booster by Allergan (creators of Botox). Hotly awaited here because it claims more potent effects than any oral solution, Latisse marks a new direction for anti-ageing beauty.
Foods for thought - Which beauty supplements are the most powerful?Berries The new "supers" are Novelle Maqui SuperBerry (£57.99/60 capsulesfrom merlinliving.co.uk).
